Client: Virginoo Industry: Trading & Distribution Project: Brand Creation, Packing & Digital marketing Business Case: Building a strong brand that produces a group of products that compete in the beverage market, especially Turkish coffee, coffee mix, and cappuccino. Background: As the highly competition level in the Hot beverage Market in Egypt, we wanted to disrupt the beverage market in Egypt and create a mother brand that would be immediately identifiable and establish a sense of trust with the consumers. By building new, exciting and edgy sub-brands, “Virginoo’s” products are sure to penetrate the market, creating a niche for its products on shelves across the nation. Solutions: 1-Naming Wanting to establish category dominance we suggested a number of names, with the client, finally agreeing to VIRGINOO – a name that is clear, memorable and claims ownership of the category. 2-Brand Creation and Packing 3- POSM creation Current Situation: On ground from Oct- 2019.