Building a strong brand that produces a group of products that compete in the
beverage market, especially Turkish coffee, coffee mix, and cappuccino.
As the highly competition level in the Hot beverage Market in Egypt, we wanted
to disrupt the beverage market in Egypt and create a mother brand that would be
immediately identifiable and establish a sense of trust with the consumers.
By building new, exciting and edgy sub-brands, “Virginoo’s” products are sure to
penetrate the market, creating a niche for its products on shelves across the nation.
1-Naming
Wanting to establish category dominance we suggested a number of names, with
the client, finally agreeing to VIRGINOO – a name that is clear, memorable and claims
ownership of the category.