Client: Virginoo
Industry:
Trading & Distribution
Project: Brand Creation, Packing &
Digital marketing
Business Case:
Building a strong brand that produces a group of products that compete in the
beverage market, especially Turkish coffee, coffee mix, and cappuccino.
Background:
As the highly competition level in the Hot beverage Market in Egypt, we wanted
to disrupt the beverage market in Egypt and create a mother brand that would be
immediately identifiable and establish a sense of trust with the consumers.
By building new, exciting and edgy sub-brands, “Virginoo’s” products are sure to
penetrate the market, creating a niche for its products on shelves across the nation.
Solutions:
1-Naming
Wanting to establish category dominance we suggested a number of names, with
the client, finally agreeing to VIRGINOO – a name that is clear, memorable and claims
ownership of the category.
2-Brand Creation and Packing
3- POSM creation
Current Situation::
On ground from Oct- 2019.