Client: GLOBALTECH Industry: Industrial Solutions Project: Rebranding Year: 2020 Business Case: Building a strong brand in the industry field in Egypt. Background: One of industrial solutions companies as a certified distributor wanted to position its brand as a premium destination for the industry field in Egypt. Solutions: 1- Rebranding Our challenge was to infuse the brand with a clear up-market feel while also allowing it to be an active and dynamic. 2-Booth design and execution at Expo-2020 3-POSM applications. Current Situation: Execution and Rebranding creation of Global Tech at 2020.