Client: Elfiel
Industry: Trading & Distribution
Project: Brand Creation, Packing Design
Business Case:
Building a strong brand for consultant organization to turn around current business situations into breakthrough results.
Action and process:
Naming
Wanting to establish category dominance we suggested a number of names, with the client, finally agreeing to El Feil – a name that is clear, memorable and attractive.
Brand Creation and Packing
With “El Feil” we wanted to disrupt the coffee market in Egypt and create a mother brand that would be immediately identifiable and establish a sense of trust with the consumers. “El Feil’s” products are sure to penetrate the market, creating a niche for its products on shelves across the nation.
Current Situation:
On ground starting from Sep- 2021.